Creative Campus Channel
The publicity campaign of the new project of HKICC has been launched this week. I like the "black" sense of the poster, which keeps a fair balance with the freshness attributed to the ample white space and objects in imaginative forms.
This is an earlier version of the poster (designed by emergencylab) with the dripping cloud which was interpreted as bleeding by the majority of my colleagues. To avoid any association with violence, in the finalized version you can see on the website, it's shedding drops of tear instead. Too bad my personal advisor vows he hates the site, which appears quite lovable to me. Guess why.
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